It is now quite certain that the multi-channel relationship
with the market, companies have a coherent and comprehensive management of all
the points of contact with customers. The problem is that companies are not
always in line with the real needs of their customers, especially in the
"one to one relationship", continuing to think in broadcast mode, or
to act on very generic market segments.
On this front, the technology has made in recent years great
strides, creating a new set of normally defined tools of digital marketing
automation. Platforms are designed specifically to help the marketer to not
only organize the multi-channel customer relations, but to enable and automate
functions that can effectively manage the custom report on the multiple contact
points. Not surprisingly, as we saw in a previous article, the marketing
automation appears to be the top priority of marketers in 2016.

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